---
title: About us
image: https://www.jacalu.shoes/hubfs/Jacalu%20Shoes-1.png
---
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# About Us
Our core
## Italian Craftsmanship - Built for Nordic Conditions
Jacalu is an Italian outdoor footwear brand combining European manufacturing, durable materials, and long‑lasting comfort. Our shoes are designed for hiking, leisure, and everyday use — perfectly suited for the Nordic market.
**Our Story – Since 1985**
Founded in Italy in 1985, Jacalu set out with a clear mission: to create robust, comfortable footwear that withstands daily use. Today, Jacalu produces more than 60,000 pairs per month and delivers to four continents. The brand is built on craftsmanship, quality, and a practical approach to outdoor footwear.
**Our Values**
### Durability
Footwear that handles hiking, cabins, and everyday wear.
### Comfort
Soft insoles and ergonomic constructions.
### Reliability
European production and stable deliveries.
### Italian Craftsmanship
Quality in every detail.
Business Statistics
## **Jacalu** in numbers
1985
Established
4
Continents
285 +
Employees
60 K+
Pairs produced a month
Professionals
## Jacalu Nordic Team
Jacalu is represented in the Nordic region by Sporty Outdoor AS.
We support retailers with assortment planning, margins, sample collections, and delivery coordination
### Benedicte Bore
General Manager and co-owner of Sporty Outdoor with ower 20 years of experience in the business.
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- [mailto:benedicte@sportyoutdoor.no](mailto:benedicte@sportyoutdoor.no)
### Thor Lien
Chairman and co-owner of Sporty Outdoor with over 30 of experience in building new businesses.
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- [mailto:thor@sportyoutdoor.no](mailto:thor@sportyoutdoor.no)
Want to know more
## About **Us**
We are always at your desposal for a talk about our products and our offerings
### Contact Us
Our sales agents representative helps you to understand what we offer for your business goals.
[Book A Meeting](mailto:thor@sportyoutdoor.no)
**Jacalu Shoes - Where Italian Craft Meets Nordic Legends .**
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